GE’s New LED+ Family Gives You More Than Light
- Collection offers the quality and value of LED light plus one stand-out feature, from an embedded speaker to color control to battery back-up
- Features are built right into the lights, eliminating the need for apps or additional hardware for seamless set-up and ongoing use
CLEVELAND, Ohio – June 26, 2019—Your home lighting is an essential part of your day, but what if your light did more than illuminate? With GE Lighting’s new LED+ portfolio, consumers receive high-quality, long-lasting LED light plus one additional stand-out feature, from a speaker to a motion sensor to battery back-up when the power goes out.
All the features are built right into the lights, so consumers won’t need an app or any additional hardware to unlock the additional features.
“The average home has 45 light sockets, which is really powerful real estate to leverage for benefit past light alone,” says Paul Williams, General Manager for Product Management and Growth, GE Lighting. “Our LED+ family is designed to use that ubiquity to help solve for common problems and create new opportunities, all concealed within lighting and without any complicated set up.”
GE’s LED+ products are offered in 60-65-watt equivalencies and include:
Battery Backup: Light up even without power
Nearly 37 million people in the U.S. were affected by power outages in recent years*, leaving consumers struggling to find flashlights or candles to stay out of the dark. GE’s new battery back-up bulb ensures your lights stay on with a battery that is triggered when the power goes out and stays illuminated for up to five hours. For extra convenience, simply unscrew the bulb to carry it around the house like a flashlight for illumination wherever it’s needed. Plus, the bulbs are designed to look like and provide the same brightness as other bulbs throughout the house to blend in with your aesthetic. Available in traditional A-line and BR shapes. MSRP $14-$18
Speaker: Quality light and premium speaker
On average, Americans spend more than four-and-a-half hours a day listening to music**, a figure that’s on the rise with the increase of tech devices in music consumption. To meet that demand, GE is offering two LED+ speaker bulbs, a traditional A-line bulb and a BR for recessed can applications, that pull through music, podcasts and other audio streaming from your smart phone or Bluetooth device.
An embedded speaker offers premium sound quality and hides discreetly within the ceiling or your light fixture, eliminating the need for bulky speakers on the counter. For across-the-home listening, pair multiple speaker bulbs across the home for robust, sync’d sound without any wiring or hubs. Sound can be controlled directly from the Bluetooth device or with an included remote. MSRP $30-$35
A recessed can speaker fixture also is available for a MSRP of $60-$70
Dusk to Dawn: Stay bright when the sun goes down
US demand for smart home security products is expected to increase 10 percent per year***, with some consumers spending thousands of dollars on home monitoring services annually. For those wanting to add a sense of securing at a lower cost, the new GE dusk-to-dawn bulbs in traditional A-line shapes ensure outdoor lights are always on when the sun goes down. A built-in ambient light sensor automatically triggers light to come on at dusk and turn off at dawn – simply install the bulb and never worry about turning the lights on and off again. MSRP $8-$10
Linkable Motion: Secure even the darkest corners
As another security protection, whether it’s to warn off unwanted guests or to guide you into your home at night, new LED+ motion lights are available. This collection includes PAR bulbs and fixtures with a built-in motion sensor that turns the light on whenever motion is detected and turns the light back off after motion stops. Also includes dusk-to-dawn feature. Link multiple bulbs together with the touch of the button so that when one is triggered by motion, all the linked bulbs illuminate. MSRP $15-$90
Color: Capture the color of your mood
Americans love entertaining, from an average $200**** spent on Super Bowl parties to as much as $500 or more for a child’s first birthday*****. Cut down on decorations with a solution that brings eight different colored lights and two different shades of white light to your home for those special gatherings or for daily use. The LED+ Color solution is available in both a traditional A-line bulb shape, as well as a BR for recessed cans. Each includes a remote and provides two shades of white light for general illumination (Soft White or Daylight), plus vivid red, orange, yellow, pink, green, blue, cyan or purple hues—controllable and changeable at the touch of a button. Install multiple bulbs and control them all with one remote. MSRP $14-18
The LED+ products are immediately available at Target stores nationwide, as well as Meijer stores, with a variety of additional online and regional retailers later this year.
About GE Lighting
At GE Lighting, we’re not just reinventing the light bulb. We’re reinventing the productivity, wellness and security that comes with it. We’re extending beyond the bulb to access new markets, we’re scaling smart and we’re leading in a world where lighting drives value at home from the socket to the switch to the smart phone and the cloud in between. Our innovators think bigger and bolder to transform spaces no one else has and drive outcomes and opportunities that are robust, yet still as simple as screwing in a light bulb.