Future Meets Past in GE’s New Vintage LED Bulb Offering

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Future Meets Past in GE’s New Vintage LED Bulb Offering
16 May, 2018
  • Lighting leader expands Vintage LED offering with new spiral filament, expanded straight stick filament bulbs
  • New shapes and sizes meet applications and fixtures throughout the home
  • Both Amber and Clear glass LED options available

CLEVELAND, Ohio – May 16, 2018 – Consumers wanting to bring the look of Edison-era bulbs home can now achieve that same vintage look more efficiently in even more places throughout the home. GE is adding more than 30 new vintage LED options to its portfolio, including options featuring an eye-catching spiral LED filament, clear or amber glass, and shapes and sizes for most every socket of the home.

“Vintage bulbs have been growing in popularity in restaurants and hotels over the past few years, and they continue to grow in popularity at home, especially with the rise in clear glass fixtures and open designs that show off decorative bulbs,” says Brandie Basalla, Senior Product Manager, GE Lighting. “Consumers love the vintage look so much that they want to move it past the chandelier or the pendant in the kitchen to more applications throughout the home, while also benefitting from the energy-saving benefits of LED without compromising aesthetics.”

In response, GE is offering a variety of vintage LED shapes for the most-used fixtures throughout the home, from a traditional A19 bulb to the more elongated ST19 bulb, to globes, flame shapes and tubes. There are both straight-stick and decorative spiral filament options available in a traditional amber glass or a clear class that displays more of the filament in an unlit state.

GE’s Vintage LEDs are available in 60, 40, and 25-watt equivalent dimmable options. All feature the long-life and energy savings of LED.

“We’ve tested these in a variety of focus groups, and consumers love the beauty and charm of both the spiral and straight-stick filaments,” added Basalla. “Our engineers have designed them to be beautiful whether on or off, and to be hung on their own or as part of exposed fixtures.”

GE’s new Vintage bulbs are immediately available at Lowe’s stores nationwide and will be carried at additional retailers later this year.

About GE

GE (NYSE: GE) is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store," through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry. www.ge.com

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