- Brand adds families of smart wall switches, full-color lights and accessories to extend smart opportunities at home
- Full-color lights offer millions of colors and tunable whites, plus the lighting industry’s first Made-for-Google designation for easy set-up and seamless Google Assistant control
- C by GE switch technology turns ordinary bulbs smart, makes smart bulbs even smarter
CLEVELAND, Ohio – January 3, 2019 – GE Lighting is deepening its C by GE portfolio in 2019, adding new platforms to help consumers realize more benefits across the home, including families of smart wall switches, full color lights and accessories. The company also will leverage industry-leading partnerships to extend adoption, ease of set-up and every-day control, including launching its new color bulbs with Made for Google status.
This industry-first designation means without an extra hub and in just one app, you can use the Google Home, Google Mini, Google Max or Google Home Hub to quickly and easily set-up and seamlessly connect and control new C by GE full-color bulbs. This compatibility, made possible through a Bluetooth connection between the products, follows a successful C by GE Made-for-Google bulb and Smart Light Starter Kit launch, which earned the companies a CES Innovations Awards Honoree designation.
“Lighting is pervasive at home, which makes for an intuitive way to turn on smart benefits,” says Paul Williams, General Manager of Product Management & Growth, GE Lighting. “We are leveraging lighting’s real estate, plus powerful partner connections, to launch new easy-to-use platforms that drive more productivity, safety and enjoyment throughout the home.”
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