Indoor Positioning System
Indoor location technology embedded inside GE LED lighting fixtures will deliver high-value applications to retailers, providing the ability to understand the precise location of shoppers using an opt-in application on their smartphones and tablets. The solution combines Visible Light Communication (VLC), Bluetooth Low Energy (BLE) and inertial device sensors, and supports any Android or iOS application on a smart device equipped with a camera and/or Bluetooth® Smart technology. The comprehensive approach enables retailers to reach a broad number of shoppers across the largest area—from the parking lot to anywhere in the store there is LED light. As a result, retailers can achieve continuous ROI on their conversion to GE LED lighting while providing a strategic platform for the connected retail store of the future.
Features & Benefits
To help retailers increase in-store traffic and basket size, GE is connecting smart LEDs to digital marketing platforms to deliver contextually relevant content and create social shopping experiences. For example, retailers can use indoor positioning systems to:
- Welcome repeat customers with personalized shopping lists as they approach the store front, then provide an easy-to-follow map to optimize their shopping time.
- Offer coupons and promotions based on shoppers' position and direction in the aisle combined with shopping history.
- Present customer reviews, play product information videos and connect on-demand with virtual associates to make brand choice easier.