The incandescent bulb you love is not really gone, it's just BETTER!

Ge Energy Efficient Soft White
GE's Best incandescent soft white ever has the same size, shape, and dimmability with nearly the same brightness as a traditional incandescent light bulb, but with one big change: it now pays you back! These bulbs use 28% less energy than regular incandescent light bulbs, helping you save money on energy costs. They fit in the same fixtures as a traditional incandescent bulb, like table lamps, floor lamps, enclosed ceiling fixtures and bare lamp sockets.

GE energy-efficient soft white bulbs provide warm, pleasing everyday light without harsh glares and shadows. Perfect for all of your general purpose lamps and fixtures.

GE energy-efficient crystal clear bulbs add sparkle to your decorative fixtures. The clear glass design provides a decorative touch in fixtures where the bulb is visible.

Want even more to LOVE?

GE's best incandescent soft white light bulb now comes in longer life and decorative shapes so you can use it all around your home.

  • GE energy-efficient soft white Longer Life Bulbs save you time and money by changing out your favorite 40, 60, 75, and 100 watt replacement bulbs less often.
  • GE energy-efficient Decorative Light Bulbs provide the same energy efficiency for your decorative applications like vanity, pendant, sconces and chandeliers.

GE energy-efficient soft white general purpose light bulbs

GE Energy-Efficient Soft White General Purpose Lighting

Use general purpose GE energy-efficient soft white bulbs in common household fixtures like table lamps, floor lamps, enclosed ceiling fixtures and bare lamp sockets. Now available in longer life for less changes.

GE energy-efficient decorative light bulbs

GE Halogen Decorative Lighting

GE energy-efficient globes' decorative round shape is perfect for illuminating pendant and vanity fixtures while GE's energy-efficient candle shapes compliment fixtures where the bulb is visible, like sconces and chandeliers.