Thank you for your interest in writing about GE's newest GE LED Bright Stik™ light bulbs

To assist you in your efforts, we've compiled resources that may help you bring the numerous benefits of GE LED Bright Stik™ to light. Below, you will find various Bright Stik™ media assets—from application images to press release materials (and a few things in between)—that you're more than welcome to incorporate into your post. 

 

Introducing GE LED Bright Stik™

YouTube Link: http://www.youtube.com/watch?v=Z96v_ePDx00
YouTube video link: <iframe width="640" height="360" src="http://www.youtube.com/embed/Z96v_ePDx00?feature=player_detailpage" frameborder="0" allowfullscreen></iframe>



 

Press Release

For Immediate Release

GE Disrupts Lighting Industry, Introduces CFL Replacement LED Light Bulb
GE launches GE LED Bright Stik™, a sleek-shaped, affordable 60-watt LED from America's most trusted lighting brand

EAST CLEVELAND, Ohio — (June 3, 2015) — GE today unveiled GE LED Bright Stik™, a redesigned, entry point 60-watt replacement LED, accelerating consumers' transition from CFL to LED lighting—according to GE industry estimates. With an LED 3-pack for under $10 every day MSRP, GE LED Bright Stik™ is available at www.homedepot.com today and in-store at The Home Depot locations nationwide starting in mid-summer.

“GE LED Bright Stik™ ushers in a new era of illumination as the market begins to make the decided move from CFL to LED technology,” says Tom Boyle, Chief Innovation Manager of NA Consumer, GE Lighting. “The biggest barrier for consumers and contractors to transition from CFL to LED is the upfront cost. Now, energy-conscious shoppers who want superior quality of light have a realistic option.”

Industry estimates show that of the U.S.'s 4 billion residential light bulb sockets, less than 10 percent are filled with LED lighting; but by 2020, more than 50 percent will be LED. This year alone, the consumer lighting market is anticipated to more than double with LED while CFL will decrease, and GE is driving further LED adoption with the introduction of GE LED Bright Stik™.

“As we undergo the shift in lighting technology towards LED, we collaborate with vendors to provide our customers with lighting options that save them money and energy. With the GE LED Bright Stik™, we worked closely with GE to develop an affordable LED that offers great quality light and function,” says Joey Corona, Light Bulb Merchant for The Home Depot.

Leading the LED Revolution
GE LED Bright Stik™ will change the way consumers light their homes. This LED is meant to directly replace the more than 30 percent of sockets with general purpose 60-watt replacement CFL bulbs, commonly found in table and floor lamps and indoor utility sockets in your basement, shed or garage. This LED has:
  • A slender, sleek design to fit in more sockets and fixtures compared to general purpose CFL bulb counterparts.
  • A rated life of 15,000 hours, lasting nearly 14 years based on three hours of operation per day.
  • A five-year limited warranty, so consumers can have peace of mind with this exceptional quality of light.
  • Two color options—soft white and daylight.
  • Energy savings—costing only 10 cents per month to operate (based on three hours/day at $.11/kWh).
For more information about this new, revolutionary CFL replacement LED, visit www.homedepot.com.

GE Lighting
GE Lighting is changing the way people light and think about their world in commercial, industrial, municipal and residential settings. Light brightens our path to a better way of being. Today, light is intelligent. Light listens, learns and sees. GE. Where Light Is Bright. www.gelighting.com.

GE
GE (NYSE: GE) imagines things others don't, builds things others can't and delivers outcomes that make the world work better. GE brings together the physical and digital worlds in ways no other company can. In its labs and factories and on the ground with customers, GE is inventing the next industrial era to move, power, build and cure the world. www.ge.com

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Application Photos

To Download: Right-click image and select option similar to "Save Picture As..."

GE LED Bright Stik™ in use
Image Link:  http://www.gelighting.com/LightingWeb/na/consumer/images/GE-Lighting-Bright-Stik-Lamp-750x500.jpg

Bright Stick™ in use

GE LED Bright Stik™ in a child's bedroom
Image Link:  http://www.gelighting.com/LightingWeb/na/consumer/images/GE-Lighting-Bright-Stik-Kids-Bedroom-750x500.jpg

GE Bright Stik™ in a child's bedroom

GE LED Bright Stik™ in night stand lamp
Image Link:  http://www.gelighting.com/LightingWeb/na/consumer/images/GE-Lighting-Bright-Stik-Night-Stand-750x500.jpg

GE Bright Stik™ in night stand lamp

GE LED Bright Stik™ in a home office environment
Image Link:  http://www.gelighting.com/LightingWeb/na/consumer/images/GE-Lighting-Bright-Stik-Office-750x500.jpg

GE Bright Stik™ in a home office environment

GE LED Bright Stik™ in a workshop
Image Link:  http://www.gelighting.com/LightingWeb/na/consumer/images/GE-Lighting-Bright-Stik-Workshop-750x750.jpg

Bright Stik™ in the workshop

GE LED Bright Stik™ Soft White bulb
Image Link:  http://www.gelighting.com/LightingWeb/na/consumer/images/GE-Lighting-Bright-Stik-Lamp-Soft-White-500x750.jpg

GE Bright Stik™ Soft White bulb


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Giveaway Opportunity

We're giving away 100 GE LED Bright Stik™ prize packs to your readers! Post one of the following prompts at the end of your GE LED Bright Stik™ blog post and send your entrants names and emails to Sarah.Bickerton@ge.com by August 16, 2015.

  • GE LED Bright Stik™ may be small, and a little different, but it packs big LED punch inside. Share your out of the box DIY tip that makes a huge difference
    in a project!
  • Where would you use GE LED Bright Stik™ in your home?
  • How does light affect the mood in your home?
  • What steps do you take to save energy in your home?

Download Official Rules

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GE reveal® light brings your home to life.

Ever since the introduction of the GE reveal® bulb, consumers have come to love how its clean, beautiful light® looks throughout their homes.

These bulbs bring out the colors and patterns that may normally go unnoticed under standard incandescent light.

By simply switching to GE reveal®, consumers have been able to transform every room from ordinary to extraordinary.

Want to learn more about how to bring your home to life with GE reveal®?

Visit www.gelighting.com/reveal for more information or http://bit.ly/revealDIY
for inspiration on how to use GE reveal® in your home.
Ordinary bulbs v. GE reveal

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