GE Lighting opens region's first ‘Lighting Lab' at American University in Dubai to strengthen local design talent


  • Professional ‘Lighting Lab' showcases advanced technologies and lighting solutions that highlight energy efficiency and
  • GE provides seminars and workshops for professionals at the Lab to build their skills
  • Highlights GE Lighting's commitment to localized innovation and knowledge transfer

Dubai, UAE; November 06, 2014: In a strong demonstration of the localization commitment of GE Lighting (NYSE: GE), the company opened the region's first-of-its-kind ‘Lighting Lab' at the American University in Dubai (AUD).

Dr. Lance de Masi, President of AUD, marked the official inauguration of the Lighting Lab in the presence of Agostino Renna, President & CEO of GE Lighting Europe, Middle East and Africa.

The opening of the Lighting Lab follows the signing of a Memorandum of Understanding (MoU) last year between GE Lighting and AUD to nurture design talent in architecture and interior design covering both students and lighting professionals locally. As part of the MoU, a Lighting Design Council was also set up, which serves as a repository of knowledge and conducts guest lectures for students at AUD covering the advances in lighting.

Dr. Lance de Masi said: “The Lighting Lab is a powerful example of the strong linkages formed by AUD with the industry to build the skills of our students as well as professionals, who are provided the newest insights in lighting design. Lighting plays a significant role in architecture and design, as well as in driving sustainable development, especially with the UAE today focused on promoting energy efficiency. Through the Lighting Lab, we will integrate our academic knowledge on lighting and design with GE's industry insights to create a new platform of knowledge sharing that benefits all stakeholders.”

Agostino Renna added: “We are thankful to AUD for their support and commitment in opening the Lighting Lab, a one-of-its-kind initiative in the region. This underlines our long-term focus on promoting a culture of localized innovation by promoting human capital development and sharing our years of research findings in innovative lighting. As the pioneer of LED lighting, which is central to the UAE's current emphasis on sustainable built environments, GE will work with AUD to develop a wide pool of talented lighting and design professionals in the region.”

A dedicated facility that promotes experimentation in lighting design and provides live demos to students and trainees, the Lighting Lab will also host regular workshops and seminars on the newest trends in the global lighting industry. LED lighting solutions of GE that have extensive application in retail, hospitality, retrofitting, signage and other functions are displayed at the Lab.

Dr. Linda Nubani, Associate Professor of Interior Design, at AUD, said: “The idea of the lighting lab came out of AUD's School of Architecture, Art and Design's strong belief and confidence that GE Lighting will offer the same platform and support in the UAE, as it does globally.”

The mission of the AUD School of Architecture, Art and Design is to prepare graduates in the fields of Architecture, Interior Design, and Visual Communication to immerse into the profession and attain international standards of excellence. Dr. Nubani explains, “This is achieved through well-grounded studio-based curricula combining theory and applications with the latest technologies in each discipline, as well as establishing strong ties with the profession such as the relationship with GE Lighting.”

With the ultimate goal of contributing to the advancement of society, the School fosters an educational environment conducive to creativity, competitiveness and excellence while promoting cultural diversity and professional ethics, and educating students to embrace sustainable development and protection of the environment.

GE Lighting is drawing on the industry experience and knowledge of its US-based Lighting Institute to develop the content for the short courses for students and professionals at the Lighting Lab at AUD.

At least 20 professionals are expected to attend short-term courses of 3 to 7 days at AUD annually. Design professionals, architects, interior designers, engineers, contractors and other industry stakeholders can attend the course.

GE Lighting has a rich history in the Middle East having established long-standing business association with over 70 key partners over the past several decades. The company established its full-fledged team in the region 15 years ago, and today has several professionals driving the operations. Its distribution center in Jebel Ali, spanning over 1,375 square meters, serves as strategic hub for the company to further expand its presence in the UAE as well as strengthen exports to key markets in the Middle East and Africa.

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About GE Lighting

General Electric was born from the invention of the world's first affordable incandescent lamp. A century later, GE Lighting is still bringing light to the world, developing new technologies such as fluorescents and light-emitting diodes, that operate with more efficiency, less cost and less environmental impact than ever before. GE Lighting is part of Appliances & Lighting, which spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomagination initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. http://www.gelighting.com/eu/

For more information, please contact:

Caroline Wehbeh
GE Communications Leader, North Africa
+9714 4296318
caroline.wehbeh@ge.com
Kelly Home/ Nivine William
ASDA'A Burson-Marsteller
+9714 4507 600
kelly.home@bm.com / nivine.william@bm.com


About AUD

The American University in Dubai (AUD) is a private, non-sectarian institution of higher learning founded in 1995. It serves UAE nationals and international students who seek world-class career-oriented education. AUD, as an international institution of higher education, encourages global understanding by providing an atmosphere of cultural diversity and opportunities for an international education.

  • AUD is officially licensed by the Ministry of Higher Education and Scientific Research of the United Arab Emirates. The Ministry has accredited the university's programs in International Studies, Business Administration (both undergraduate and graduate), Communication and Information Studies, Engineering, Architecture, Visual Communication and Interior Design, Education (graduate), and Construction Management (graduate), in addition to a Certificate program in Middle Eastern Studies.
  • AUD is accredited by the Southern Association of Colleges and Schools (SACS) Commission on Colleges (COC) to award Bachelor's and Master's degrees.
  • AUD is approved to operate by the State of Georgia Nonpublic Postsecondary Education Commission (NPEC).
  • AUD has received specialized accreditation for its Bachelor's of Business Administration (B.B.A.), and Master's of Business Administration (M.B.A.) degree programs in business through the International Assembly for Collegiate Business Education (IACBE).
  • The university's undergraduate majors in Marketing Communications and Advertising have been accredited by the International Advertising Association (IAA) in New York.
  • The Civil, Computer, Electrical and Mechanical Engineering Programs of AUD's School of Engineering are accredited by the Engineering Accreditation Commission of ABET.

For more information, please contact
Marketing Communications Office
American University in Dubai
T. +971 4 3183 104 / 105
E. marcom@aud.edu


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