GE Lighting signs MoU with American University in Dubai to nurture local design talent


  • AUD to provide short-term training program for professionals leveraging GE's industry insights
  • GE Lighting to support a professional light experience lab to share modern technologies with students and professionals
  • Highlights GE Lighting's commitment to localized innovation and knowledge transfer

Dubai, UAE; October 9, 2013: GE Lighting (NYSE: GE) has signed a Memorandum of Understanding (MoU) with the American University in Dubai (AUD), to nurture local design talent in architecture and interior design, covering both the student community and industry professionals. In addition to a planned Design Council that will share industry information with students, the MoU also envisages the creation of short-term courses for industry professionals by drawing on GE Lighting's industry insights.

GE Lighting will also support a professionally designed ‘light experience laboratory' at AUD, which will feature the most-modern range of lighting systems including its advanced LED solutions that are environment-friendly and contribute to significant energy savings. In addition, the laboratory will serve as a platform to host industry seminars and short-term professional courses.

Agostino Renna, President & CEO of GE Lighting Europe, Middle East and Africa, and Dr. Lance de Masi, President of AUD signed the MoU.

Agostino Renna said: “One of the strategic growth approaches of GE Lighting in the region is to promote local talent, drive innovation and share our knowledge to nurture a talent pool of industry professionals. In the past, we have worked extensively with educational institutions to highlight the newest trends in lighting, including design aspects. Our MoU with AUD, one of the high-ranking universities in the region, aims to not only encourage the student community to gain the latest insights into lighting but also enable professionals to regularly enhance their skills.”

George Bou Mitri, GE Lighting's General Manager of Middle East, Africa and Turkey, added: “With the region witnessing tremendous investments in infrastructure development, a young talent pool of professionals who are aware of the latest trends in energy efficient lighting can make a significant difference in driving sustainable growth. Our partnership with AUD highlights our commitment to knowledge sharing and building local talent in the lighting sector.”

Dr. Lance de Masi added: “The partnership with GE Lighting is a strong testament to our commitment to foster industry linkages that are important windows of knowledge for our students. The MoU will cover a number of industry components – from classroom learning to promoting innovation – which will significantly add to the skills of architecture and interior design students and professionals.”

GE Lighting will draw on the extensive industry experience and knowledge base of its US-based Lighting Institute to develop the content for the short courses for students and professionals. It will also work with like-minded business entities to create a Design Council in Dubai, which serves as a repository of knowledge and conducts guest lectures for students at AUD covering the advances in lighting.

The MoU is expected to support at least 20 professionals on short-term courses of 3 to 7 days at AUD annually. Design professionals, architects, interior designers, engineers, contractors and other industry stakeholders can attend the course. GE Lighting and AUD will also organize a lighting design competition for students on the sidelines of Light ME, as well as a conference that will be focused more on the student community.

Associate Professor of Interior Design Dr. Linda Nubani added:” Our engagement with GE Lighting began over two years ago when we co-organized the ‘GE Lighting Best in Class Student Light Design,' with one objective in mind to identify and highlight emerging talent in light design and energy-saving lighting in the UAE. Not only did our students claim top awards at these competitions, but they also integrated their experiences with GE Lighting into their studio projects. They simply wanted more! Today, we are signing the MoU with GE Lighting that will no doubt increase our students' awareness in this field and industry professionals alike.”

GE Lighting has a rich history in the Middle East having established long-standing business association with over 70 key partners over the past several decades. The company established its full-fledged team in the region 15 years ago, and today has several professionals driving the operations. Its distribution center in Jebel Ali, spanning over 1,375 square meters, serves as strategic hub for the company to further expand its presence in the UAE as well as strengthen exports to key markets in the Middle East and Africa.

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About GE Lighting:

General Electric was born from the invention of the world's first affordable incandescent lamp. A century later, GE Lighting is still bringing light to the world, developing new technologies such as fluorescents and light-emitting diodes, that operate with more efficiency, less cost and less environmental impact than ever before. GE Lighting is part of Appliances & Lighting, which spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomagination initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. http://www.gelighting.com/eu/

For more information, please contact:

Caroline Wehbeh
GE Communications Leader, North Africa
+9714 4296318
caroline.wehbeh@ge.com
Kelly Home/ Nivine William
ASDA'A Burson-Marsteller
+9714 4507 600
kelly.home@bm.com / nivine.william@bm.com


About AUD

The American University in Dubai (AUD) is a private, non-sectarian institution of higher learning founded in 1995. It serves UAE nationals and international students who seek world-class career-oriented education. AUD, as an international institution of higher education, encourages global understanding by providing an atmosphere of cultural diversity and opportunities for an international education.

  • AUD is officially licensed by the Ministry of Higher Education and Scientific Research of the United Arab Emirates. The Ministry has accredited the university's programs in International Studies, Business Administration (both undergraduate and graduate), Communication and Information Studies, Engineering, Architecture, Visual Communication and Interior Design, Education (graduate), and Construction Management (graduate), in addition to a Certificate program in Middle Eastern Studies.
  • AUD is accredited by the Southern Association of Colleges and Schools (SACS) Commission on Colleges (COC) to award Bachelor's and Master's degrees.
  • AUD is approved to operate by the State of Georgia Nonpublic Postsecondary Education Commission (NPEC).
  • AUD has received specialized accreditation for its Bachelor's of Business Administration (B.B.A.), and Master's of Business Administration (M.B.A.) degree programs in business through the International Assembly for Collegiate Business Education (IACBE).
  • The university's undergraduate majors in Marketing Communications and Advertising have been accredited by the International Advertising Association (IAA) in New York.
  • The Civil, Computer, and Electrical Engineering Programs of AUD's School of Engineering are accredited by the Engineering Accreditation Commission of ABET.

For more information, please contact Marketing Communications Department
American University in Dubai
T. +971 4 3183 108
E. marcom@aud.edu; sghoul@aud.edu

PDF file of this material is also available: GE Lighting signs MoU with American University in Dubai