GE Lighting's Ecomagination at the World Future Energy Summit
Energy enthusiasts converged on Abu Dhabi last month, as more than 30,000 entrepreneurs, government officials, energy industry representatives and other individuals from around the world attended the World Future Energy Summit.
From January 20-22. 2014, the Abu Dhabi National Exhibition Centre was filled with knowledge-sharing and success stories about renewable energies, energy efficiency and clean technologies, and GE Lighting was a part of it.
GE participated in the Summit to better position itself as a partner that provides innovative solutions to create sustainable outcomes for customers and to build a cleaner and better world in the region.
Along with other GE businesses, GE Lighting was featured primarily through GE's exhibit at the show, where LED lamps and systems were shown and touted as innovative and environmentally responsible. The following success stories were shared via the booth at GE's exhibit:
Sainsbury's supermarkets — The U.K. grocer partnered with GE Lighting to install a 40,000-square-foot facility with GE's Lumination™ Series LED Luminaires. The store in Leek, Staffordshire is Sainsbury's first all-LED supermarket. The retailer is targeted to achieve a 59 percent reduction in energy for lighting.
Las Vegas — Las Vegas may be best known for the bright lights of “The Strip,” but GE Lighting worked with the city to brighten surrounding streetlights by installing GE Evolve™ LED Roadway fixtures. In fact, the move will save the city nearly $1.7 million a year in energy costs by reducing electricity use by more than 20 million kilowatt hours. In addition, by transitioning to more than 41,000 LED fixtures, Las Vegas will remove more than 12,000 metric tons of carbon dioxide from the atmosphere each year, or the equivalent of removing 2,300 passenger cars from the roads.
In an interactive portion of the exhibit, known as "ecomagination around the World," visitors used iPads to view the world map and discover how GE's ecomagination products have been helping solve the world's biggest problems. GE Lighting's installment of LED lights in Bicentennial Park in Sydney, Australia was featured. The city used a variety of GE Lighting solutions — GE LED R250, GE LED Duna, and GE LED Modular Area Light — to save nearly $800,000 a year in electricity bills and maintenance costs. In addition, the new LED lights will cut emissions by 40 percent each year, or the equivalent of removing 940 cars from the road.
Approximately 15-20 GE employees planned for and staffed GE's participation in the World Future Energy Summit, including two employees from GE Lighting — Maha Chaouachi, marketing specialist, and Akhar Mohamed, outdoor sales area specifier. Maha was part of the leading team with Global Growth and Operations and the rest of GE businesses dedicated to providing communications support at the event. Both Maha and Akhar staffed an interactive booth focused on ecomagination, GE's commitment to build efficient, innovative solutions for today's environmental challenges while driving economic growth.
"This event was a major opportunity for GE Lighting to raise brand awareness of ecomagination and to position the company as a technology leader in energy efficiency and renewables," says Maha. "Just as importantly, we were able to establish relationships from the event that we may be able to cultivate and grow in the future."