“Small Things Can Make a Big Difference”
Agostino Renna on energy efficiency and GE Lighting's role on the Euro-Mediterranean Energy Efficiency Forum.
24th March, 2014
From an energy and carbon perspective, lighting constitutes nearly 20% of global energy use and yet it is still an underrepresented contributor to the climate change discussion – it is actually the ‘low hanging fruit' in the equation and plays a very big, important part of how we combat climate change.
I'm therefore delighted to be a part of the Euro-Mediterranean Energy Efficiency Forum, an event that promotes an energy efficiency ethic to drive action. On the 24-25th March, policy-makers, NGOs and business leaders will be encouraged to participate in an open dialogue that expresses national and worldwide views on energy efficiency and the resulting impact on the environment, health and economic growth. With an emphasis on efficient use of our energy resources.
A key focus of the conference will be the economic case for energy efficient buildings - it is more than just a way to optimise operations and drive cost savings; it is also a growth market. Energy efficiency is still optional today, but it is likely to become a necessity to boost European competitiveness in the global economy - and I'm convinced that the answer lies in the smart deployment of energy efficient solutions via innovative business models.
I'm a big fan of evolution with speed versus waiting for the revolution. Small things that work well, done repeatedly by a lot of people can make a big difference – and the conference will also explore why energy efficiency matters to consumers, and how this could be better communicated to the broader public, creating an understanding that energy efficiency is about people, health, comfort, productivity and the well-being of future generations.
I'm extremely excited to be a part of this ambitious agenda. Look out for output from the event on Illuminated Minds soon.