Getting lighting on the bottom line
|How do you get a store manager to turn the lights off? It's a tricky one. On the one hand we have all the technologically-advanced ways of reducing the energy impact of in-store lighting and with it some of the simple staff good practice which could further reduce consumption; on the other we have a seeming indifference to energy loads in those stores.|
20th October, 2013
The simple fact is that – despite the eminent logic that cost reduction equals better store profitability - few store managers are incentivised by their head office to bring running costs down, instead it's all about sales. And for the majority of store managers the way they believe lighting can help sales is by shining as brightly and for as long as possible on their merchandise.
Read the full article on our brand new Illuminated Minds blog!