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Creating visually appealing displays is a key point for success in the retail segment. We are showing at our booth a wide range of solutions offering energy savings and unrivalled light quality in every aspect of retail merchandising. The extended Infusion LED Module range and the full CMH Ultra range offers the very best in terms of performance, colour rendering, lumen output and reliability.
In his role Sven is responsible for the Retail application, one of the strategic market segments where GE Lighting enjoys considerable presence and success.
Sven joined GE Lighting 3 years ago as the Sales Director for Specification in the UK. Prior to joining GE Lighting, Sven spent 7 years at Philips Lighting in different roles. He was responsible for the marketing management of the Retail & Hospitality segment in Eindhoven in the Netherlands, before taking on the role of Business Development Manager for Specification Lamps in the UK.
Sven graduated with honours from Hogeschool Holland in 2000 with a major in International Marketing. He also completed an exchange program in the US at the University of Missouri-St.Louis.
With key focus areas Brand strategy and innovation service design, Marco De Carli has been leading different projects in Italy and various countries in the Middle East and Europe at Privately Held CREA INTERNATIONAL, a design industry company with 11-50 employees. His responsibility is to understand the brand strategy and develop it into different brand communication interfaces. Leading the creative team, his goal is to develop retail design concept for strategy guidelines involving brand identity and brand positioning based on a distinctive concept.
Following his graduation from Liceo Classico E.Cairoli, Andrea Borsetto has been working for CREA INTERNATIONAL as Design Director.
CREA International's two talents to share their expertise on how lighting plays a crucial role in our shopping experiences and decision making.
Click here to watch the seminar with Marco de Carli and Andrea Borsetto.