GE Lighting's Energy-Efficient Solutions Illuminate Transcend Information's Headquarters in Taiwan


The Taipei headquarters of Transcend Information, Inc. was transformed with GE's green lighting solutions for both exterior and interior environments. The specified products are GE's LED Tetra System and LED Iberia fixture for outdoors, and the 30,000~36,000 hours Starcoat T5 with fixtures and LED PAR38 for indoor illumination. With the new lighting solutions, Transcend Information enjoys lower costs and a reduced environmental impact.

China, April 2012 —The headquarters for Transcend Information, Inc. in Taipei, Taiwan was recently given a new radiance with the installation of GE Lighting's energy-efficient indoor and outdoor solutions. Transcend Information is a leading world-class company in the field of memory and consumer electronics. For Transcend Information's headquarters, GE's lighting design team proposed a green solution that is in line with its client's eco-friendly image and commitment to conserving resources. 

Remarked as GE project sales manager Edward Liao, “We specified a lighting solution that took into consideration the requirements of the various users of the indoor and outdoor spaces. Through simulated calculations, we achieved high quality lighting for these areas. At GE, we believe in understanding of our customer's needs and helping to provide them with solutions that would work to make the world work better.”

Enhanced illumination for Outdoor Compound

Transcend's headquarters in Taipei is located on an expansive 66,000-square meter site. The quality of illumination, security and energy savings were top priorities when considering new lighting. 

Transcend selected GE's LED Tetra System for its signage illumination. The Tetra system provides for miniature channel letter lighting for logo letters and are also ideal for cove lighting, accent or border lighting for commercial buildings. The OptiLens maximizes the area of light coverage to produce outstanding uniformity. It comes with easy mounting and an over-molded design which protects the components from moisture. Users have a choice of a full range of colors including white, warm white, red, blue and green. 

For the external surrounding environment for the headquarters, GE specified the Iberia LED fixtures to replace the existing high-pressure sodium lamps. The Iberia LED is a part of GE's commitment to provide lighting products that are both energy efficient and effective. With a stylish design and a wide range of different options, Iberia LED is a versatile luminaire suitable for architectural and urban environments, amenity lighting, pedestrian areas as well as roadway lighting. It offers better quality of light in terms of reduced contrast and improved pedestrian recognition, as well as greater visual comfort. The Iberia LED has a long 50,000 hours rated lifetime, which translates to reduced maintenance costs. 


Optimized Indoor Illumination

Moving to the eight levels of interiors at Transcend's headquarters, the key consideration for the GE design team was to provide quality illumination to create a comfortable working environment for Transcend's staff. To this end, GE utilized 4,000 sets of the 30,000~36,000 hours Starcoat T5 with fixtures for the office areas. The elegant, slim Starcoat T5 fluorescent lamps are environmentally friendly with only 3mg of mercury; have an extra long life of 36,000 hours; and offers a high energy efficiency of up to 104 lumens per watt for ongoing cost savings.  

For the elevator lobbies and hallways, GE also specified 300 sets of LED PAR38. The new 20 Watt LED PAR38 lamp is ideal for indoor/outdoor applications, in areas which need high flux intensity. It enjoys a 25,000 hours rated lifetime and reduced energy consumption of up to 80%. 


Positive Environmental Impact and Returns

With GE Lighting's new installations, visibility in the building interiors and its surrounding environment has been heightened and energy efficiency improved. On an operating level, Transcend will enjoy estimated savings of US$30,120 per annum in terms of energy usage (~30% reduction) and maintenance (~25% fewer lamps replaced). This translates to a payback period of 3 years. From an environmental perspective, the energy savings is equivalent to eliminating approximately 395,000 lbs of carbon dioxide car emissions per year, or creating 48.9 acres of new trees. Chung-Cheng Shu, GM of Transcend Information Inc. added: “Transcend Information is committed to being a responsible global citizen with a focus on conserving scarce natural resources. For our headquarters, we sought a lighting solution that would give us high-quality lighting while meeting our corporate philosophy of reducing environmental impact. To this end, we preferred GE Lighting's solution offered the best eco-products and solutions for us, with its exceptional output and energy efficiency. With the new lighting, we have seen an overall improvement in the quality of the working environment and a reduction in operating expenses. GE lightings solution will be Transcend's choice going forward.”


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GE Lighting's green solutions heightened visibility at Transcend Information's headquarters in Taipei while offering improved energy efficiency.


About GE Lighting

GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 15,000 people in more than 100 countries, and sells products under the Reveal and Energy Smart consumer brands, and Evolve, GTx, Immersion, Infusion, Lumination and Tetra commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit www.gelighting.com.


For further information, please contact:
Dai Bin
Brand & Media Coordinator
DID: 8621 - 3877 3569
Mobile: 86 - 138 1752 9025  Email: bin.dai3@ge.com

Joey Yang 
Asia Communications and PR manager