GE Lighting officially stationed in China's leading online retailers


Here comes exciting news! If you want to light your house with GE lights, then don't hesitate to visit GE's products in Jingdong mall. Recently, GE Lighting started its online selling in one of China's biggest E-commerce retailers-- Jingdong mall and Yihaodian.

Soon, GE Lighting will officially enter another Chinese leading online retailer-Taobao T-mall. Leveraging the platform of the three popular and powerful online retailers, GE Lighting is trying to develop an important sales channel that could make a deeper dive into the consumer's market by stationing into these online malls with various energy-efficient products suitable for households, including traditional incandescent bulbs, CFL/LFL, and LED lamps

Starting up the E-commerce business

GE Lighting is now partnering with three China's biggest E-commerce retailers by providing reliable, affordable and energy-efficient products that cater to the consumers' diverse needs and preferences. In August, GE lighting officially unveiled a series of LED lamps in Jingdong mall, one of China's biggest E-commerce website, and achieved considerable sales performance. 

These LED products including LED MR16, LED Deco lamps and LED A19 lamps are all environmentally friendly and with high quality, which are perfect choices to provide comfortable and energy-efficient lighting environment especially for home lighting. GE Lighting, along with its full range of lamp products including halogens, fluorescents, CFLs and LED lights, will soon appear in T-mall of Taobao and Yihaodian.com, both are Asia's major popular online retailers. 

Shoppers can go to following sites for purchase. 


Special recommendation

LED Snowcone A19, as GE's new affordable LED lamp tailored for the consumer market, has options of 7W and 10W. Delivering nearly the same light output as the incandescent 40W and 60W bulbs respectively, the LED Snowcone A19 offers an 80% energy savings. In addition, with a standard E27 base, the lamps can be a direct replacement of incandescent bulbs, which are under phase-out stage in line with China's energy saving policy. 


It has a long life of 15000 hours, which compares more than favorably to the incandescent bulbs' lifetime of 1000 hours. The LED Snowcone A19 can provide a comfortable and energy-efficient lighting environment especially for home, making it a perfect choice for house decoration


About GE Lighting

GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 15,000 people in more than 100 countries, and sells products under the Reveal and Energy Smart consumer brands, and Evolve, GTx, Immersion, Infusion, Lumination and Tetra commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit www.gelighting.com.


For further information, please contact:
Dai Bin
Brand & Media Coordinator
DID: 8621 - 3877 3569
Mobile: 86 - 138 1752 9025  Email: bin.dai3@ge.com

Joey Yang 
Asia Communications and PR manager