'Luminate India' Campaign


GURGAON, June 11, 2012: GE Lighting, a division of GE, today announced the launch of its ‘Luminate India' campaign, an initiative to showcase GE's portfolio of LED products and spread the message of energy efficiency and environmental friendly lighting. GE's LED products provide higher efficiency, reliability, easy maintenance, modern futuristic design and pleasing aesthetics for customers. The multi city campaign was flagged off by John Flannery, President & CEO, GE India, in DLF Cyber City, Gurgaon today.

The 'Luminate India' van will be touring 35 major cities across the country over the next few months. The van will be parked at various spots in these cities where the visitors will be able to experience GE Lighting's aesthetically appealing and energy efficient product solutions in life-like settings. The first leg of the tour will cover key spots across Gurgaon, Delhi, Noida and Chandigarh where GE representatives will demonstrate the key features and benefits of GE's LED product offering to customers


Since the advent of the Incandescent lamps, GE has been at the fore front of Lighting Technology developing cutting edge energy efficient products including the High Intensity Discharge (High Pressure Sodium, Ceramic Metal Halide) for Industrial, Roadway and other Infrastructure applications, Fluorescent (Linear, Compact) for Residential, Retail and Commercial applications, LEDs for Outdoor, Indoor, Specialty and Architectural applications.  These products have been used extensively in numerous global applications with proven reliability.


In India, GE Lighting is headquartered in Bangalore and has regional offices pan India. The company offers a complete range of lighting products for various applications such as retail, commercial, industrial, roadway, stadiums etc. GE's Lighting Technology Design Center (LTDC) in Bangalore is National Accreditation Board for Testing and Calibration Laboratories (NABL) accredited and offers state of the art fixture design, development and test capabilities


About GE

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com


For more information, contact:


Ruchi Chawla
Communications, GE India
Ruchi.chawla@ge.com
Shankhadipa Talukdar/ Shweta Sawhney
Genesis Burson-Marsteller
shankhadipa.talukdar@bm.com
M +91 9999956546
shweta.sawhney@bm.com
M + 91 9999168913