GE Introduces Affordable LED Lamp for Consumer Market

GE Lighting is pleased to introduce its new LED Snowcone A19, an affordable LED lamp tailored for the consumer market, to most countries in Asia by September and to Korea by October this year. Customized for home lighting, consumers have a choice of a 7W or 10W lamp which will deliver nearly the same light output as the incandescent 40W and 60W bulbs respectively. With this new energy-efficient LED lamp, GE lighting offers consumers high quality alternative luminaire at the onset of China's phasing-out of incandescent bulbs and to meet the rise in LED market demand in the lighting industry.

Best Applications

As an ideal substitute for the incandescent bulb, GE's new LED Snowcone A19 is the perfect choice to provide a comfortable and energy-efficient lighting environment especially for the home. There is no glare, and with a standard E27 base the lamps can be a direct replacement of incandescent bulbs. The LED Snowcone A19 lamp is also available in various CCT choices to create different lighting effects: 2700K, 3000K, and 6500K.

In addition to the home environment, the LED Snowcone A19 is appropriate for other applications such as hotels, restaurants, and retail shops. 

Energy Savings and Longer Life

To help map China's energy saving policy, GE intends to introduce more energy-efficient products and the LED Snowcone A19 is an important part of this strategy. Delivering nearly the same output as the incandescent 40W/60W bulb, the LED Snowcone A19 offers an 80% energy savings. Its 15000 hours lifetime compares more than favorably to the incandescent bulbs' lifetime of 1000 hours. UV and IR radiation can also be avoided with the new LED lamp. 

Jane Lo, General Manager of Asia PM from GE lighting, commented: “The LED Snowcone A19 lamp will change the playing field in the LED market as it reaches out to a wider consumer segment. Households can now tap directly into the LED technology to illuminate their homes with a light source that is both affordable and energy-efficient. The beauty of GE's LED Snowcone A19 lies in its simplicity as a direct replacement for the incandescent while giving off a very similar light output. This new lamp is an extension of our current comprehensive portfolio of LED products for different applications, and is in accordance with GE's commitment to lead the lighting revolution and to provide energy-efficient and affordable solutions that cater to today's lighting needs.”

About GE Lighting

GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 15,000 people in more than 100 countries, and sells products under the Reveal and Energy Smart consumer brands, and Evolve, GTx, Immersion, Infusion, Lumination and Tetra commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit

For further information, please contact:
Dai Bin
Brand & Media Coordinator
DID: 8621 - 3877 3569
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Joey Yang 
Asia Communications and PR manager